“Social Media & the Fashion Industry 2012” is a multi-layered infographic that portrays how social media has affected the fashion industry in 2012. Through research and data gathering, it is evident that fashion brands and retailers face a continuous challenge of maintaining a balance in today’s social media world. It is essential that fashion retailers find a way to sustain exclusivity while also maintaining and enhancing communication. Social media allows fashion brands/retailers/designers to reach a wider audience and communicate with followers who can amplify the brands image and message through his/her individual social media outlet. The infographic portrays the top fashion brands and retailers in 2012, and shows how they are using social media today. Similarly, the infographic explains how social media has changed the fashion world. Many luxury brands have turned to and rely on fake twitter followers to appear more “liked/followed.”
Below is the Infographic sketch:
Below is the final Infographic:
J499: Intro to Visualizing Information, Fall 2012 Professor Victoria Arriola GRETA KOVACS 